What’s Up, Doc?

Joe Alaskey, who voiced Bugs Bunny, Daffy Duck and several other characters on the beloved television show “Looney Tunes”, has passed away this week.  Alaskey had been battling cancer (ref).  Sadly, his was the fifth celebrity death caused by cancer this year.  Alen Rickman, David Bowie, René Angélil, and Dan Haggarty were the other four (ref).  These deaths have not only stirred up tears but a call for action.  Many people are wondering what steps are being taken to improve cancer treatments.

If I ran the public relations department for the Stand Up To Cancer (SU2C) organization, I would make a statement on these deaths. People want to feel as if they are helping a difficult situation turn around, and, sometimes, these same people need a little nudge in the right direction. The SU2C wouldn’t take advantage of people’s generosity but try to motivate them to take action.

If the SU2C made a statement or a video that expressed genuine condolences for the deaths, explained how terrible cancer is and how many lives it has destroyed, then men and women could feel prompted to act.  The statement or video could explain the different ways people could help.  Challenges could be created to help inform youth to different types of cancer. An entire social media movement could come to life in an attempt to inform the populace and find a cure.

Recently, SU2C hasn’t been putting its name out as much as it could, but the orginization has been steadily collecting celebrity supporters.  As it gains support from society’s famous, SU2C could potentially become a big name in the fight for cancer through shoutouts at award shows or excellent donations. If that is not a good public relations strategy, I do not know what is. If you would like to learn more about the orginization itself or if you would like to donate to its cause, visit standup2cancer.org.  And that is what’s up, Doc.

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